Shaw carpet warranty requires scheduled cleanings by IICRC certified firms   

Why hire a professional? 

Shaw Industries, the worlds largest carpet manufacturer, now requires purchasers to have their carpets professionally cleaned periodically to insure durability. Since dirt scratches the carpet fibers and makes the carpet look dull even when it’s clean, neglecting regular cleaning impacts the carpet’s condition and may void the warranty. 

Shaw’s research shows that hot water extraction (also known as “steam cleaning”) is the most effective cleaning method. This can be done with a truck mounted extractor in which only a hose and wand are brought into the home, or by a professional model portable unit. In either case a cleaning solution (not a shampoo) is sprayed into the carpet fibers and extracted back into a tank. 

As of January 1, 2008 Shaw Industries requires that all professional cleaning be done by an IICRC certified firm (Institute of Inspection, Cleaning and Restoration Certification). 

Homeowners with “Do it yourself” skills can clean their own carpets as long as they use the required equipment and chemicals listed on Carpet Rug Institute’s approved products website ( see    http://www.carpet-rug.org/residential-customers/cleaning-and-maintenance/seal-of-approval-products/index.cfm).  Look for this seal on approved products and equipment.

CRI research also found that some household cleaners cleaned no better than water and some even damaged carpet fibers.  

According to Shaw’s research, “Professional carpet cleaners are a great choice for your floor. Their cleaning equipment has more extraction power than the rental units available to individuals, and the carpet should dry more quickly. True professionals also understand the equipment, know the proper cleaning agents for the situation at hand, and recognize the differences in fibers and carpet construction.”  (www.shawfloors.com/cms/Articles.aspx?DN=1129, 1112,1106,29,4, Documents)